Business of Home
Samuel & Sons carves velvet into a new passementerie category with Velaré
Samuel & Sons has unveiled Velaré, a passementerie collection built around an entirely new category it calls the framed appliqué border, rendering velvet as sculptural ornament through embroidery, appliquéd cording, cutwork and sculpted pile, with mitred corners that let patterns such as Ornature, Heliara, Lennox, Trelliane and Laurentia flow cleanly around a frame, rooted in classical architecture and the decorative arts of the 18th century. Trimming remains the cheapest way to make plain cloth look bespoke, so a framed velvet border run along a headboard, a cushion or the leading edge of a curtain reads as custom detailing without the cost of custom furniture, which is a useful lever when a budget wants richness in a few precise places.

































